About Me
Kimmi Maxwell is a results-driven Manager of Video who leads the creation and production of compelling video content for social and consumer-facing channels. I collaborate with Category and Brand Managers to translate marketing needs into impactful, visual storytelling, while implementing efficient tracking, planning , and AI tools. I am experienced in leading creative teams through the process of conception to reality, and executing multi-channel marketing campaigns. I'm passionate about combining creativity with analytics to deliver compelling, revenue-driving videos.
Work History
October 2018 - April 2019
Fine Productions
Senior Video Editor
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Edit and refine high-quality video content for marketing campaigns, branded content, social media, and digital platforms for various corporations including Coca-Cola, Molnlycke Healthcare, Mimedx, and Purpose Built Communities
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Lead post-production workflows, including video editing, color correction, sound design, and motion graphics, ensuring polished and engaging final products
April 2019 - Present
Kids2
Manager of Video
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Lead and manage end-to-end video pre-production, production, and post-production for Baby Einstein, Ingenuity, and Bright Starts branded content from concept development, to copywriting, to graphic design, to animation, to final delivery, ensuring alignment with marketing and business objectives
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Optimize video content for SEO and oversee content distribution across eCommerce platforms, ensuring video assets enhance product visibility, customer engagement, and sales performance
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Manage edits via the team and myself throughout creative development and consolidate feedback from cross-functional teams during the creative approval process
April 2017 - October 2018
Purch
Producer/Video Editor
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Produced and edited daily video content covering breaking science news, space exploration, and technology for Space.com and LiveScience.com
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Collaborated with writers, editors, and subject matter experts to translate complex scientific concepts into engaging, digestible video content
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Managed the full production process, from pre-production planning to final video delivery for the series "On This Day in Space" and "Life's Little Mysteries" series
May 2016 - April 2017
LiveTiles
Video Content Producer
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Produced, directed, and edited high-quality video content to support LiveTiles' digital workplace solutions, brand storytelling, and marketing initiatives
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Collaborated with marketing, design, and product teams to create video strategies aligned with business goals and audience engagement
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Traveled to various countries to produce, direct, shoot, and edit marketing content
September 2014 - May 2016
ABC NewsOne
Production Associate
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Edited archival footage for U.S. affiliate stations and the daily VO/SOT
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Produced, wrote and edited various segments during the newscast
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Managed the Regional Producer desk for various regions of the U.S. and supervised their news stories
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Acted as nightside and dayside encodist assisting the regional and news desks
Education
2010 - 2014
Drexel University
Bachelor of Science: Design Arts,
Film and Video
SKILLS
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Adobe Premiere
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Adobe After Effects
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eCommerce & SEO
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Branded Content Development
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Direct Response Marketing
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AI Video Creation
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B2B & B2C
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Adobe Photoshop
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Adobe Illustrator
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DaVinci Resolve​
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Microsoft Office
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Leadership and Communication
Skills
