About Me
Kimmi Maxwell is a Senior Manager of Video with a strong track record of leading global video strategy, building creative teams, and managing end-to-end production across multiple brands. She creates impactful content for eCommerce, digital, and social platforms, with a focus on improving visibility, engagement, and overall performance. Known for collaborating effectively across teams, she blends hands-on expertise in editing, motion graphics, and production with a thoughtful approach to streamlining workflows, including the use of AI, to deliver high-quality, on-brand content at scale.
Work History
Kids2
Senior Video Editor
April 2019 - February 2022
-
Edited and animated all video content including retail lifestyle, product demos, assembly, collection, social media, and internal communications for Baby Einstein, Bright Starts, and Ingenuity. Supporting both consumer-facing and internal initiatives.
-
Produced high-impact, conversion-focused videos featured across major e-commerce platforms including Target, Amazon, and Walmart, optimizing content for product pages and digital performance.
-
Led animation efforts across projects, incorporating motion graphics, text overlays, and visual enhancements to clearly communicate product features, improve usability, and elevate brand storytelling.
-
Directed and assisted in on-set video productions, collaborating with creative teams to execute shoots efficiently while ensuring alignment with brand vision and marketing goals.
-
Owned post-production workflows end-to-end, delivering polished, on-brand content tailored for web, retail, and social platforms with a focus on clarity, engagement, and visual appeal.
Kids2
Manager of Video
February 2022 - April 2026
-
Led and scaled end-to-end video production across pre-production, on-set production, and post-production for Baby Einstein, Ingenuity, and Bright Starts. Oversee a diverse portfolio including retail lifestyle, product demos, assembly guides, collection, social media, and internal communications content, all aligned with broader business and marketing objectives.
-
Managed editors and video creatives, establishing scalable post-production workflows, elevating creative standards, and fostering a high-performing, collaborative environment focused on quality, efficiency, and innovation.
-
Owned video SEO, performance strategy, and digital distribution across major eCommerce and social platforms, leveraging data-driven insights to optimize content for discoverability, engagement, and revenue growth.
-
Leading cross-functional alignment with marketing, product, and ELT while streamlining feedback swirl and ensuring the consistent delivery of polished, on-brand video assets at scale.
LiveTiles
Video Content Producer
May 2016 - April 2017
-
Produced, directed, and edited high-impact video content to support LiveTiles’ digital workplace solutions, elevating brand storytelling and driving strategic marketing initiatives across global markets.
-
Partnered cross-functionally with marketing, design, and product owners to execute data-informed video strategies aligned with business objectives, brand positioning, and audience engagement goals.
-
Led international video productions end-to-end, including traveling globally to oversee directing, shooting, and post-production, delivering scalable, on-brand content that supports enterprise-level growth and market expansion.
Kids2
Senior Manager of Video
April 2026 - Present
-
Provide strategic, senior-level leadership across all phases of video production for Baby Einstein, Ingenuity, and Bright Starts, overseeing end-to-end execution from concept through final delivery while ensuring alignment with global marketing objectives and business priorities.
-
Partner closely with our international China team. Lead the development and execution of retail lifestyle, graphic, assembly, collection, social, and interview-based video content, integrating AI-powered tools to enhance creative development, streamline production workflows, and drive efficiency, while ensuring consistency, creative excellence, and alignment with brand storytelling across all formats.
-
Own video content optimization and distribution strategy across eCommerce platforms, applying SEO best practices and leveraging performance data to enhance product visibility, customer engagement, and revenue impact.
-
Work with cross-functional teams throughout production, managing complex edits, consolidating feedback, and ensuring high-quality, on-brand deliverables that meet senior leadership expectations.
Fine Productions
Senior Video Editor
October 2018 - April 2019
-
Crafted and elevated high-impact video content for integrated marketing campaigns, branded storytelling, social media, and digital platforms for global and enterprise clients including Coca-Cola, Mölnlycke Health Care, MiMedx, and Purpose Built Communities.
-
Led end-to-end post-production, driving editorial excellence across video editing, color grading, sound design, and advanced motion graphics to deliver visually compelling, on-brand content that maximizes audience engagement and campaign performance.
Purch
Producer/Video Editor
April 2017 - October 2018
-
Produced and edited high-volume, daily video content optimized for web and social platforms, covering breaking news in science, space exploration, and technology for Space.com and LiveScience.com.
-
Produced recurring series such as “On This Day in Space” and “Life’s Little Mysteries,” maintaining consistent tone, quality, and YouTube brand standards across episodes. Led post-production workflows with a focus on digital performance, including editing for pacing, captions, sound design, and visual storytelling to maximize engagement, retention, and shareability.
-
Managed end-to-end content production from concept development and scripting to final delivery, prioritizing speed, accuracy, and optimization for online publishing in a fast-paced environment.
-
Collaborated cross-functionally with writers, editors, and subject matter experts to translate complex scientific topics into compelling, audience-first video content tailored for digital and social audiences.
ABC NewsOne
Production Associate
September 2014 - May 2016
-
Produced and edited digital video packages using archival and incoming footage, crafting compelling, platform-ready narratives through strategic clip selection and seamless integration of VOSOTs.
-
Oversaw content operations for the regional producer desk, managing high-volume video intake, prioritization, and distribution while collaborating cross-functionally to deliver timely, audience-focused content across digital platforms.
-
Managed media ingestion and encoding workflows across day and night shifts, ensuring efficient processing, accurate metadata tagging, and rapid delivery of video assets optimized for broadcast and digital distribution.
Triple Threat TV
Production Assistant
September 2012 - April 2013
-
Transcribed and supported post-production as an Assistant Editor for MTV’s “True Life,” organizing raw footage, syncing audio, and assisting editors in shaping narrative-driven, documentary-style episodes.
-
Edited compelling casting tapes, evaluating talent, shaping participant stories, and producing engaging sizzle reels that effectively communicated character arcs and episode potential to MTV.
-
Contributed to high-profile productions including ESPN’s “30 for 30” and “Nine for IX,” assisting with research, media organization, and editorial workflows to support the development of long-form, documentary storytelling.
Education
2010 - 2014
Drexel University
Bachelor of Science: Design Arts,
Film and Video
SKILLS
-
Adobe Premiere
-
Adobe After Effects
-
eCommerce & SEO
-
Branded Content Development
-
Direct Response Marketing
-
AI Video Creation
-
B2B & B2C
-
Adobe Photoshop
-
Adobe Illustrator
-
DaVinci Resolve​
-
Microsoft Office
-
Leadership and Communication
Skills
